Paid Media

Paid Performance Overview

Live
to

Spend vs. GA4 Revenue

Daily trend

GA4 ROAS Trend

vs. period average

Conversion Funnel

TikTok impression → GA4 purchase

Spend by Campaign

Bar = spend · chip = TikTok ROAS

Campaigns

Click a header to sort · TikTok metrics per campaign

Top Creatives

Ad-level performance · thumbnail = live TikTok asset · click a row to preview

GA4 TikTok Sources

Last-click sessions & revenue

Recommendations & Issues