Paid Media

Paid Performance Overview

Live
to

Spend vs. GA4 Revenue

Daily trend

GA4 ROAS Trend

vs. period average

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Ad Center metrics

Regular TikTok campaigns · selected range

GMV metrics

TikTok Shop GMV Max · selected range

Spend by Campaign · Ad Center

Bar = spend · chip = TikTok ROAS

Spend by Campaign · GMV

Bar = spend · chip = GMV ROI

Recommendations · Ad Center

Recommendations · GMV

Campaigns

Click a header to sort · TikTok metrics per campaign

Top Creatives

Ad-level performance · thumbnail = live TikTok asset · click a row to preview

GA4 TikTok Sources

Last-click sessions & revenue